Marketing planning can not be implemented in isolation from that market context. The success of marketing decisions depends on how well you have evaluated the key market factors. It forms the basis for further steps, starting from the definition of the product idea, target indicators to the choice of distribution structure or communication campaign.
During the session, we considered:
- What areas of analysis in marketing are decisive and why
- How to evaluate potential sales volume
- What market information can be used for one reason or the other
- What sources of marketing information are typically used in practice
Speaker:
Oleksii Vynogradov
Vice president, MIM Business School. Author of more than 40 publications on marketing, headed marketing projects in companies Priocom, P5 Communications Inc., IDC. Graduate of Ross School of Business at the University of Michigan and International Management Teachers Academy programs.
Stay tuned with us and mark your calendars with upcoming sessions:
Wednesday, March 11 – Instruments for Target Markets Identification
Wednesday, March 25 – Marketing Positioning
Wednesday, April 8 – Pricing in Marketing
Wednesday, April 22 – Management System in Strategic Marketing
Wednesday, May 13 – Consumer Behavior
Wednesday, May 27 – Managing the Portfolio Strategy
Wednesday, June 10 – Roadmap on Implementing Marketing Strategies
Wednesday, June 24 – Marketing Surveys
