Marketing resources are always limited. So when planning your marketing strategy, it is important to make the right focusing and create a competitive advantage for those segments where it is profitable. Therefore, one of the key skills of marketing directors is the ability to identify target segments of consumers.
During the session we considered the following:
- Building a "market map" for your business
- Key criteria and approaches towards consumer segmentation
- Practical implications of using the segmental approach in marketing
- Concept and logics of targeting
- Tools to be used when identifying target markets
Speaker:
Oleksii Vynogradov
Vice president, MIM Business School. Author of more than 40 publications on marketing, headed marketing projects in companies Priocom, P5 Communications Inc., IDC. Graduate of Ross School of Business at the University of Michigan and International Management Teachers Academy programs.
