Aurora Multimarket
Oleksandr Dotsenko
Aurora is a Ukrainian group of companies with direct foreign investment from Horizon Capital’s Emerging Europe Growth Fund III (EEGF III). The company is the market leader in Ukraine’s dollar store retail segment, operating more than 1,900 branded stores.
Aurora was founded in Poltava in 2011 by a team of young entrepreneurs determined to transform the Ukrainian retail market. A strong commitment to operational excellence, a progressive corporate culture, and a customer-first approach have enabled the company to grow rapidly. In 2024, Aurora opened a new store every 18 hours.
Aurora works with more than 600 Ukrainian manufacturing partners, and approximately 50% of the products sold in its stores are made in Ukraine.
In 2023, the Aurora Group entered the European market. As of January 2026, the company operates 65 Aurora stores in Romania. By that time, 36 Ukrainian manufacturers had successfully entered the EU market by supplying products to Aurora stores in Romania.
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Members' News
More Than UAH 5 Million for Drones and Robots for the Armed Forces – Aurora Multimarket's Partner Contribution to the Results of the Atlas United 2024 Festival
Will Aurora's New HAPPY BOX Conquer TikTok the Way WOW BOX Did in the Spring? And What Is Special About This Novelty?
"Avrora" Returns the Beloved Cossacks! Go on Adventures in the Mobile Game and Help Rebuild the Schools of Ukraine!
New Charity Initiative "Country of Native Hearts" – Collection of 3,000,000 for the Repair of the Children's Burn Center
"Avrora Multimarket" Started a Charity Collection for Drones for the Armed Forces of Ukraine Through United24
With Concern for Every Ukrainian in the Rear and on the Front Line, Aurora Launched the "Safety Tape" Campaign
UAH 7 Million for the Armed Forces of Ukraine: the Multi-Market Chain "Aurora" Multiplied by Two the UAH 3.5 Million Collected during the "Cossacks and Aurora" Campaign
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