DobroRun 2020 charity project held by Asters, Tabletochki Charitable Foundation and Be—it Health & Social Impact Agency has been shortlisted for 2021 SABRE Awards EMEA, the world’s largest and most prestigious public relations distinction for superior achievement in branding, reputation & engagement (abbreviated as "SABRE").
Asters is the first Ukrainian law firm ever recognized by this reputable international review. DobroRun is shortlisted in the "Word of Mouth" category alongside with projects of such renowned world companies as Guinness and Ogilvy.
Benchmarking the best PR work across the globe the shortlist of the 2021 SABRE Awards EMEA includes around 400 campaigns selected from more than 2,000 entries in this year's selection procedure. The campaigns were evaluated by a jury of PR industry leaders.
"As for any successful business it is natural for a leading law firm to contribute for the benefit of society. At Asters we devote a lot of time and efforts for our CSR and pro bono projects," – comments Asters Senior Partner Armen Khachaturyan. "We are extremely honored to receive such an inspiring nomination from one of the most reputable global PR authority. This recognition has a special meaning and gives us confidence that the firm has been doing right things at a challenging time. Shortly we will announce DobroRun 2021 to keep contributing to fighting children's cancer in Ukraine."
The 2021 SABRE Awards EMEA event will take place virtually on 9 June 2021.
Asters is the largest law firm in Ukraine with offices in Kyiv, Washington D.C., Brussels and London. Chambers Europe 2021 recognizes 23 lawyers of Asters – the largest number of the renowned practitioners in a single Ukrainian law firm.
Tabletochki is a charitable foundation that has been helping Ukrainian children with cancer since 2011. The foundation works in four areas: targeted help for families, systematic assistance to children hospitals, protection of Ukrainian patients' rights, and professional development of medical staff. Every month 500 families and 21 oncological departments all over Ukraine are taken care of by the foundation. In 10 years over 5,000 children and their families have received targeted help.
