The way that reputation is built and eroded has changed. Today, reputation is built not only on truth and fact but also on the beliefs of employees, customers, consumers, the media, and other key stakeholders. Reputational capital is becoming a key asset for businesses worldwide. In Ukraine, the war has also intensified the debate on the value and components of reputation.
What should companies do, and how should they communicate to build and protect a positive reputation among their stakeholders? During the webinar, experts from Burson Ukraine shared global practices and local experiences on this, as well as analyzed several recent cases that highlight the changing role of reputation and trust in today’s Ukraine.
Questions for discussion:
- What is reputation, and why is it so important?
- Components of reputational capital
- Reputational check-up in the Ukrainian context
- Relevant cases
- Do’s and Don’ts of reputation management
Speakers:
Anatoliy Khomenko
CEO, Burson Ukraine
Anatoliy carries over 12 years of experience in government relations, public relations and business advocacy delivered to dozens of multinational companies pursuing opportunities in the CEE region.
Nataliia Kucheriava
Senior Account Manager, Burson Ukraine
Nataliia has broad experience servicing clients across multiple industries, including IT, aviation, oil & gas and retail. Nataliia holds a Master’s Degree in Journalism from the "Kyiv-Mohyla Academy".
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