For nearly three years, the ongoing war has been significantly impacting Ukraine's economy and its people. Annually, Publicis Groupe Ukraine surveys Ukrainians to track shifts in consumer sentiment, media consumption habits, and brand expectations. The war has undeniably heightened social responsibility among Ukrainians. Can this be sustained during the third year of full-scale war, and what do Ukrainians believe businesses should do? How do Ukrainians feel, and which generation is the most affected by stress? Is humor appealing, and what do Ukrainians know about AI? These questions were discovered during the webinar.
Questions for discussion:
- How are the views and feelings of Ukrainians changing?
- What are the current expectations of Ukrainians regarding brand social responsibility?
- How do we consume media?
- How can we effectively communicate with Ukrainians in the current context?
Speaker:
Daria Malikhatko, Director of Data Science, Publicis Groupe Ukraine. Over 12 years of experience in media advertising and data management. Leading the development of a Data Science practice that provides data processing, analytics, and research services to all clients of Publicis Groupe Ukraine agencies. Projects portfolio includes numerous qualitative, quantitative, and econometric studies for clients such as Kyivstar, Sandoz, TCCC (Coca-Cola), Lenovo, ARX (AXA), Nestle, L’Oreal, and others. Recent achievements include establishing the PACE panel, an in-house comprehensive international study, as an annual survey in Ukraine, and ranking among the top 4 leading agencies in data and analytics according to the IAB Ukraine rating.
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