Virobnik.ua is a video service that shows how fast-moving consumer goods are manufactured. The project's mission is to create an unprecedented level of trust between consumers and manufacturers.
Are you looking for a new way of your brand's promotion, strengthen its reputation, and get your consumers' best trust? Participants had an opportunity to learn more about the services of the project and discuss implemented cases.
Participants learned:
- Transparency as a new trend of modern business
- Virobnik.ua as a tool for brand's promotion and interaction with the consumer
- Benefits and project's effectiveness discussion by the example of Danone Ukraine and Biosphere
Speaker:
Vitaliy Iermak, Founder, Virobnik.ua. Vitaliy is a PR professional, a graduate of Chartered Institute of Public Relations in London, a psychologist, a former television journalist (1 + 1, ICTV). Vitaliy Iermak, as a finalist in the journalism competition, received a study tour provided by the UN and the EU to the Stiftung Warentest Institute in Germany. There Vitaliy got acquainted with the European standards of consumer protection and decided to bring this practice to Ukraine, founding the project Virobnik.ua.
