The event was designed for sharing international best practices of successful pharmaceutical launch approach and discussing how they can be applied to business:
- Do your homework: what should be prepared before a product launch?
- How can you benefit from sketching out your patient's pathway in practice?
- How to spot the right target audiences and why proper targeting is so important?
- What can help to predict a launch success?
Invited speaker: Svitlana Zhakhalova, Chief of the Marketing Research in Ukraine and CIS, IQVIA.
Agenda & timing:
9:00 AM - 10:00 AM – Registration and welcome coffee
10:00 AM - 11:00 AM – Presentation of the topic
11:00 AM - 11:30 AM – Q&A
11:30 AM - 12:00 PM – Coffee break
