Stories are all around us – in advertising, favorite blog posts, books, films, YouTube. Storytelling is a powerful tool often used by celebrities, politicians, businessmen to attract, intrigue and motivate the public. During the Chamber Friday University Session "Storytelling for Business", participants learned how to tell stories in an interesting, persuasive way and make the best of it for their business.
In particular, we considered:
- What is storytelling?
- Storytelling in advertising, speeches, articles, blogs, movies
- How to attract the attention of the audience and make the story personal
- to turn dry facts into a the engaging narrative
- Storytelling techniques
Speaker:
Olga Seleznova, Communication Consultant, Founder of TARGENTA Communications School. Olga has over 12 years of experience in PR. She advises top management and communication teams of government agencies, business entities and NGOs. Among her clients are EU4Business Initiative of the EU, The Embassy of the Netherlands, OTP Bank, the Prosecutor General's Office, Dan-Farm, YASNO and others. She headed PR departments of the Business Ombudsman Council, Asters and Paritet Law Firms, was in charge of CSR at Group DF International. In 2011, Marketing Media Review included her in top 10 PR professionals in Ukraine under the age of 35.
