In today’s rapidly shifting global landscape, international expansion is not just an opportunity but a necessity for Ukrainian businesses. Yet many companies struggle to go beyond the local market due to mindset barriers, outdated models, or a lack of strategic readiness. We explored the real reasons businesses fail to scale globally and, more importantly, what leaders can do to change that. From mindset to market strategy, from brand to business model innovation, this session offered a practical roadmap for Ukrainian companies ready to go global.
Questions for discussion:
- Opportunities and challenges of going global for Ukrainian businesses
- Key enablers for successful international growth
- Typical barriers that limit global expansion
- Mindset, strategy, and capabilities required for scaling
- Tools and frameworks that support global readiness
- Lessons from real-world experiences and market entries
- Practical steps for building an internationally competitive business
Speaker:
Mykola Takzey, Global Innovation Lead at Unilever, Marketing + Innovation + Transformation. Mykola Takzey is a global marketing and innovation leader with over 20 years of international experience across FMCG, food tech, and premium beverages. Currently Global Innovation Lead at Unilever, he previously led global innovation and marketing strategy at Nemiroff, MHP and Philip Morris International. Mykola is known for turning complexity into clear strategy, driving growth across more than 30 markets. He specializes in purpose-driven growth, design thinking, and business model innovation. He is passionate about helping Ukrainian companies scale internationally.
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