Participants had an opportunity to learn why marketing plays a vital role in launching and running successful businesses, get familiarized with marketing fundamentals, build your marketing vocabulary, learn about marketing strategies and eventually apply that knowledge in your workplace.
During the first session, we learned:
- How to systematize the sources of profit growth
- Which factors help to increase the efficiency of the sales funnel
- How to look at the market system through the prism of profitability
- Which market factors influence revenue and how we can manage them
Speakers:
Oleksii Vynogradov
Vice president, MIM Business School. Author of more than 40 publications on marketing, headed marketing projects in companies Priocom, P5 Communications Inc., IDC. Graduate of Ross School of Business at the University of Michigan and International Management Teachers Academy programs.
