During the session we considered:
- What are the instruments to influence consumer behavior?
- How to create the habit of buying a certain product / service?
- What should be taken into account when making strategic decisions (emotional and rational aspects of consumer behavior)?
Speaker:
Vadym Savelyev, Associate Professor, MIM Business School. Business Consultant on strategic planning, marketing, brand management. Vadym implemented more than 300 projects on business development for retail companies, industrial companies, banks, etc.
Stay tuned with us and mark your calendars with upcoming sessions:
Wednesday, May 27 – Managing the Portfolio Strategy
Wednesday, June 10 – Roadmap on Implementing Marketing Strategies
Wednesday, June 24 – Pricing in Marketing
