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Business School

AmCham Business School "Effective Communications" Session "Developing a Communication Strategy: Main Steps and Actions"

April 3, 2020
4:00PM - 6:00PM
AmCham Business School

Effective communications are among many factors that affect your company's image. When a company communicates with its partners and the public in a standardized and consistent manner, it presents itself as a professional enterprise. When communications are sporadic and come from different people, a company does not only risk to have conflicting messages released but also presents itself as a disorganized unit. Therefore, it is imperative for companies to manage their communications correctly.

During the first session "Developing a communication strategy: main steps and actions", we considered the following:

  • Situational analysis
  • Communication tasks
  • Communication messages
  • Creative concept. Big Idea
  • How to choose channels and formats of communication
  • Evaluation of campaign results


Yvetta Delikatna, partner of NGO Change of Communication and E'Comm communication consulting agency. Yvetta has more than 25 years' experience in business and public communications. Advisor to the Minister for Information Policy of Ukraine in 2015-2017. Winner of the Best Communication Marketing Training Award, 2009, UMG Rating.

Stay tuned with us and mark your calendars with upcoming sessions:
Friday, April 10 – How to plan and coordinate researches
Friday, April 17 – Media consumption: all you need to know when planning a communication strategy
Friday, April 24 – Communication crisis: to-do and prevention list


Kseniia Yaroshenko

Policy Officer (Mobile Telecom Issues)


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