- The status of Platinum Partner underscores GMS's deep expertise in creating meaningful conversations as well as great customer satisfaction build over the years.
- The CEO of Rakuten Viber Ofir Eyal introduced new partner status to Charles Upchurch, CEO of GMS at MWC 2025 in Barcelona.
BARCELONA, Spain/BAAR, Switzerland, 5 March 2025. – GMS is proud to announce a new Platinum Partner status within ‘Rakuten Viber Partner Growth Program’. This marks a significant milestone in GMS's global mission to deliver next-generation communication experiences to brands, built on 10 years of trust and fruitful collaboration with Rakuten Viber.
This partnership started with introduction of Rakuten Viber products to Ukrainian brands back to 2015. GMS pioneered the use of Viber messaging services for businesses in Ukraine and took it further, helping thousands of companies globally to establish engaging conversations with their clients, expanding reach, building loyalty, and driving growth.
As a Platinum Partner, GMS will be able to offer its customers early access to new products and features and get priority access to a knowledge center.
Cristina Constandache, Chief Revenue Officer, at Rakuten Viber, added: “This Program is not only about business growth. It's about building a true partnership between Rakuten Viber and GMS that thrives on mutual success and shared innovation.”
Andrii Tumka, Business Development Director in Ukraine, at GMS, commented: "GMS was Rakuten Viber's first messaging partner in Ukraine and played a crucial role in launching messaging services in the country. Understanding the future of communications, uniting efforts and expertise with partners like Rakuten Viber and leveraging from the power of AI, we can definitely bring next-generation customers experiences to the new level in Ukraine."
About GMS
GMS is the world’s leading AI-driven communications solutions partner for Mobile Network Operators (MNOs) and enterprises. GMS’ deep understanding of messaging business, profound expertise in network protection, and global connectivity set the foundations for GMS to move into the future: AI communications solutions. For almost 20 years, GMS greenlights secure, engaging conversations that foster trust between brands and their customers, helping businesses grow and improve operational efficiency.
For more information, visit: https://gms.net/
About Rakuten Viber
Rakuten Viber is one of the most trusted and downloaded apps in the world. We create meaningful connections, bringing people together safely, so they can enjoy precious moments with their families and friends, manage their business relations, or pursue their passions, in one place - we do it all! As a super app, we give our users services that cover every aspect of their day-to-day needs and make their lives easier.
Rakuten Viber is part of Rakuten Group, Inc., a global technology leader in e-commerce, fintech, digital content, and communications services.


