Crises happen to anyone and come when they're least expected. Crisis communication plans are a necessity for every company as they serve as a guideline how to respond to the crisis, communicate with stakeholders and protect the brand identity.
During the session, we considered the following:
- What is a crisis? The difference between a crisis and an incident
- Types and causes of crises
- Crisis communication tools and rules
- Specificity of key messages
- Crisis prevention
Speaker:
Olena Lobova, Partner of NGO Change Communication. Lecturer at Old School: Training on Communication&Management. Certified Public Relations Specialist, CIPR Advanced Certificate, Chartered Institute of Public Relations, United Kingdom.
