In case your company works in the B2B segment, you might have already experienced the brunt of the current crisis: falling revenues, closing projects, and much other unpleasant stuff. These are the features of any crisis. In this situation, the only solution for B2B companies is to convert the sales funnel into a channel for trust-building – shift the focus from sales to communication with the audience. Lead generation is beneficial here.
In particular, during the seminar we considered:
- Lead generation as a useful communication tool during a crisis
- How lead generation works in B2B content marketing
- Lead generation tools: what are they and how they can be used at different stages of a customer journey
- Case-study: companies that already successfully use lead generation
- Q&A session
Speaker:
Stanislav Shum, СЕО, Top Lead. Stanislav Shum is founder and CEO of content marketing agency Top Lead. The core specialisation of the Agency is data visualisation — turning complex issues and processes in B2B into attractive and understandable infographics. Top Lead has won several top awards at the International Content Marketing Awards, and Kantar Information is Beautiful awards.
