There are three myths concerning marketing surveys: long, expensive and non-effective. During the session we considered:
- What is marketing research and why it is a rational investment for the company
- How to expand your business via marketing surveys and how they can help you to save money and take right decisions
- What is the difference between quantitative and qualitative research and in which situations they work better
- Tips and tricks when there are not enough time or money for "big" surveys
Speaker:
Natalia Bukhalova
Director, UMG
Lecturer at MIM Business School
Stay tuned with us and mark your calendars with upcoming sessions:
Wednesday, April 8 – Marketing Positioning
Wednesday, April 22 – Management System in Strategic Marketing
Wednesday, May 13 – Consumer Behavior
Wednesday, May 27 – Managing the Portfolio Strategy
Wednesday, June 10 – Roadmap on Implementing Marketing Strategies
Wednesday, June 24 – Pricing in Marketing
