On February 24 all of us started to live in a new war reality. All of us needed support. Carlsberg Ukraine began to act immediately. The initial and ongoing focus is employee safety. The first job was to take care of them and then take it step-by-step afterwards. Some examples of what Carlsberg Ukraine did beyond shutting the breweries down at the beginning of the war was to start arranging evacuation buses from Zaporizhzhya and Kyiv, set-up shelters and provide water, food, pillows and bed linen and of course early salary and bonus payout to help employees to cover emergency needs.
67 of Carlsberg Ukraine colleagues joined the armed forces and territorial defense to protect our lives, families, and state. The company managed to provide material support for mobilized employees to be equipped. Carlsberg Ukraine keeps their workplaces and continues paying salaries. As of December, all workplaces in the company have been kept.
Also, the company arranges regular catch-ups, check pulse to react immediately if needed, and organizes psychological support webinars for all employees. The company managed to save the most important thing – the team.
Carlsberg Ukraine went into anti-crisis business management mode with the involvement of HQ, which supports us and is ready to continue investing in Ukraine. At the beginning of the full-scale war, we stopped the work of three of our breweries in Kyiv, Zaporizhzhya, and Lviv. Currently, three out of three breweries operate in Carlsberg Ukraine, despite significant raw and pack materials shortages. The assortment has been simplified: portfolio faced changes. Carlsberg Ukraine main task as producers is to continue operating activities, ensure a balance of supply (cover all price segments and all categories: beer, cider, kvass), satisfy consumer demand, and support the state budget with taxes and fees.
To keep the business operational, we have power generators, Starlinks, and walkie-talkies to connect with the team in urgent situations.
Carlsberg Ukraine does its utmost for the safety of people and to support business operations for the better today and tomorrow.
