Research Company Research.ua with the support of Institute of Sociology of the National Academy of Sciences of Ukraine and on the initiative of President Office of Ukraine conducted the study "Ukrainians and War".
\Many different analysis on regions, oblasts, age, sex, etc can be done based on this research., as the sample is very large - more than 4600 respondents, and it is representative to the population of Ukraine. There is still a lot of valuable information for Brands - verbatim of open-ended questions (their total base is about 15,000 answers). The question "Ukrainians turn to Ukrainians" is just a source of slogans and ideas of communication
Main results:
- Quarter of respondents moved to another area or abroad
- Migration affected Eastern Ukraine the most (62.6%)
- Among those who communicate with relatives or friends in Russia, only 12.7% said that key reaction of their relatives or friends to the war is criticism of the actions and policies of Russia
- Respondents named the Armed Forces of Ukraine (39.5%), family and relatives (27.7%), and the President of Ukraine (26.5%) as the main sources of motivation
- 93.7% of respondents believe in the victory of Ukraine
- Relative majority of respondents (34.4%) believe that there are a few months left before Ukraine's victory
- The most popular appeal to Ukrainians is the slogan "We will win!"
