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AmCham Ukraine Established Media & Communication Steering Committee

AmCham Ukraine Established Media & Communication Steering Committee

The American Chamber of Commerce in Ukraine established the Steering Committee within AmCham Ukraine Media & Communication Committee to represent the media sector more effectively. The Steering Committee aspires to be a hub of industry and public-private sector engagement and to advance positive developments in the sphere in a consistent and strategic way.

Seven member companies of the American Chamber of Commerce in Ukraine have already joined the Steering Committee, namely: Big Board Ukraine, Discovery, Kwendi, Netflix, Publicis Groupe Ukraine, SWEET.TV, and Volia Ukraine.

The Steering Committee will work to encourage the sustainable development of the country's media sphere, predictable and transparent rules for outdoor advertising, and exchange best practices around content piracy, and coordinate efforts to more effectively fight against piracy, together with experts of AmCham Ukraine Intellectual Property Rights Committee.

Zarina Demyanenko, AmCham Ukraine Senior Policy Officer (Media & Communication), commented: "We are proud to establish the Steering Committee. Together with like-minded professionals who have solid national and international experience, we will continue developing and improving the legislative environment for the media sector's operations in Ukraine."

Yuriy Charukha, Executive Director, Big Board Ukraine: “The establishment of the Steering Committee within AmCham Ukraine Media & Communication Committee is another step in implementing Western decision-making standards. The professionalism and experience of members of the Committee and the opportunity to look at the problems of the media from different angles will allow making well-balanced decisions in the legislative sphere and regulation of business processes in the industry, creating a favorable investment climate in Ukraine”.

Kateryna Mihajlovyc, Director Business Development and Distribution NEE and Turkey, Discovery: "I am pleased to join AmCham Ukraine Media and Communication Committee on behalf of Discovery. This is an opportunity for us to come together with other industry leaders and discuss important advancements to the media sector, working together to bring positive change that would create value and bring more investments to Ukraine."

Andriy Taranov, CEO, Kwendi: “At Kwendi, we strongly support every effort to bring more transparency and sustainability to the media market. AmCham might be the best organization capable of moving forward the industry development, bringing together, initiating discussions, and representing key players in government relations.”

Enver Kikava, CEO, Publicis Groupe Ukraine: “We are happy to join the Steering Committee and contribute together with other respected members to the development of the media sphere in Ukraine. Our ambition is to drive growth on the Ukrainian media market by promoting transparency, accountability, and elimination of excessive regulatory pressure.”

Mykhailo Khyzhnyak, Chief Strategy Officer, SWEET.TV: “We strive to create equal working conditions for every member of Ukraine's media market, regardless of their country of origin. Today Ukrainian and international services must develop in the same direction and unite their efforts to fight against a common enemy — pirate resources”.

Svyatoslav Gorban, Deputy General Director, Chief Commercial Director at Datagroup, Volia: "We are committed to constantly introduce the best regulatory practices into the local media industry. For this, we have joined the Steering Committee to actively discuss the most important legislative initiatives together with our partners. The Steering Committee is to become a platform where leading media players will define a development strategy for revenue growth and favorable climate for investment into legal content”.

Contact person: Olga Turkevych, AmCham Ukraine Junior Communications Coordinator – oturkevych@chamber.ua

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