The meeting was devoted to the discussion of the state strategy in the field of media.
Agenda:
1. Modern Ukraine and Ukrainians. How do we change the stereotypes that have been formed for decades:
- The most common myths about Ukraine and its people. Awareness of Ukraine in the world. How to counteract myths;
- Ukraine NOW– a brand of Ukraine in social networks. About the pages, their purpose, achievements.
2. Recognition of Ukraine in the world:
- What attracts foreigners the most in Ukraine;
- How the authorities contribute to the growth of recognition of Ukraine;
- Creative approach: how to tell about Ukraine in a non-trivial way. New formats.
3. Work with international projects and media;
4. Plans: how we see Ukraine in the next 5 years:
- Major international projects of Ukraine;
- What the world will say about Ukraine in 2025.
