The reputable Harvard Business Review Press has set a collaboration with AmChams in Europe. It gives access to the AmCham members to free virtual events with recently published authors and editors from Harvard Business Review Press.
The worldwide governmental response to COVID-19 has devastated many sectors of the global economy. And it is those enterprises firmly in the Experience Economy that have been most hurt – bars & restaurants, theatres, sporting events, museums, malls and the high street, and especially tourism, including not just destinations but airlines, hotels, ride companies, and so forth – for it is precisely in such places where people gather. So what should you as an enterprise – particularly one hard hit by the coronacrisis – do in response? First, be human. Then, you do not want to merely revive your business as the economy finally begins to improve and hopefully comes roaring back – especially if you are in the physical experience business. No matter what your business, you need to take this time that has been given to you to refresh your places, redesign your offerings, and renew your capabilities.
Speaker:
Joseph Pine's publications add a wealth of knowledge and experience to the business world, but The Experience Economy has become a quintessential read. The economic competitive reality of the future is fast-paced change. Mr. Pine helps clients design strategies to leverage these new economic opportunities and create experiences that drive revenue.
