Cyber insecurity is ranked the 4th most severe risk over the next two years. The average data breach for impacted businesses now costs $4.88 million (IBM 2024). Despite this, only 29% of business leaders feel prepared to defend against cyber incidents.
During a cyberattack, usual communication channels may be compromised, and threat actors may monitor your response. Staying one step ahead with effective crisis communication is crucial to managing public perception and protecting reputation.
Julia Petryk shared lessons and insights grounded in her unique experience from Ukraine – a country on the frontline of the first-ever cyber war.
Questions for discussion:
- Core communication challenges during a cyberattack
- Creating an incident communication plan and crisis strategy
- Establishing a cross-functional incident response team
- Case studies analysis (e.g., T-Mobile, CrowdStrike): successful strategies and pitfalls
- Guidelines for key messages, tone, frequency, and channels
- Post-communication: an underrated but crucial stage in crisis recovery
Speakers:
Vitalii Yakushev, CEO, 10Guards.
Vitalii Yakushev is CEO of 10Guards, a cybersecurity company that provides ethical hacking services and business consulting in cybersecurity. He is a cybersecurity evangelist with a deep dive into cybersecurity.
Julia Petryk, CEO, Calibrated agency.
Julia Petryk is a globally recognised PR professional, public speaker, inspirational networker, community builder, and educator. А co-founder of the Ukrainian PR Army and a leader of the Tech PR School. For over 9 years, she has built and led the PR department at MacPaw. She was recognised among 25 PR innovators in EMEA and awarded the Future is Female Award by Advertising Week and Warner Brothers Discovery. She is the first Ukrainian female Jury Member at Cannes Lions, PR category, 2024.
Contacts
