Over the past year Truman Agency team has published hundreds of articles in the media, including The Guardian, The Wall Street Journal, The Times, and others. High-profile investigations into international business activities in Russia gained international publicity and garnered millions of views. At the webinar, we discussed how to work with foreign media, establish contact with journalists, and what results this can lead to.
During the webinar we discussed:
- What is media relations
- How to work with foreign mass media and establish contact with them
- What is the ideal pitch?
- What topics are of interest to foreign journalists
- How one publication in the international media caused losses to Russia of more than 300 million dollars and forced the exit of three foreign companies from the Russian market
Speakers:
Oleksandra Paniak, Head of Media Relations, Truman. Has been engaged in media communications for more than ten years. Heads the Media Relations Department at the Truman communications company, headed PR at the Ascania Group of Companies, and worked as a project manager at Samopomich NGO. Contributor to Forbes, Economichna Pravda and The Page.
Denys Hutyk, Advisor of the Economic Security Council of Ukraine. In 2022, Denys Hutyk received a BA degree at the Kyiv Institute of International Relations, where he focused on the Russian foreign policy towards Ukraine and other countries of Eastern Europe and Central Asia. Immediately after the start of the full-scale invasion of Ukraine by the Russian Federation, Denys joined the Economic Security Council of Ukraine (ESCU) as an OSINT analyst. Today, Denys serves as an advisor to the ESCU and is involved in projects investigating Russian critical supply chains, international sanctions circumvention schemes and corporate compliance.
Contacts
