Customer development is testing the idea or prototype of the future project on potential consumers. The product should solve the customer's problem: first, the problem is identified, then the product is developed, not vice versa. During the session, we tried to understand the balance between product development and the study of customer needs.
Ivan Petrenko, Executive Director of the UCU Center for Entrepreneurship. Master of Business Administration at Lviv Business School of UCU (LvBS), graduated from the Key Executive MBA Program. Mr. Petrenko worked as a Development Director at Concern Galnaftogaz (OKKO filling stations network).