Pixel United
Michael Lang
About Pixel United
Pixel United is the free-to-play, mobile-first games business of Aristocrat Leisure Ltd (ASX: ALL). Its portfolio comprises three operating businesses spanning multiple key game genres: Product Madness (UK), Plarium (Israel), and Big Fish Games (USA). Pixel United has also established PxU Studios focused on developing disruptive new games in rapidly growing segments, exploring the latest tech trends and expanding its pipeline of content and IP over time. As a global business, with a growing team of 3,000 people in 21 Studio locations worldwide, Pixel United leverages its recognisable game brands, best-in-class LIVE ops, in-house development, business intelligence and marketing capabilities, with strong investment in talent to fuel its performance and deliver sustainable long-term growth.
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