The goal of business is not limited to the client's satisfaction. Because nothing prevents a satisfied customer from buying your competitor's product. So really the worthwhile goal of the company's activities is to create such value proposition for a customer, which he/she won't be able to get anywhere else.
To create successful customer value, it is important to know the answers to the following questions:
- To solve which task does the client hire us?
- How will the client measure that the task is done well?
- What limitations do not allow him to perform this task in the best way?
At the event, we also discussed what makes customer value-successful, what should be considered for its development, how to improve it and why you should take care of creating a value proposition for internal customers.
Speaker:
Olena Maltseva, lecturer and development director at Kyiv-Mohyla Business School. PhD in Economics, Olena has more than 20 years' experience of teaching marketing course. Olena Maltseva was a general director of "Companion Group" (Companion, Strategies, Financier, Professor Kraid magazines). At her lectures, Olena shares her experience in launching effective business projects from scratch, repositioning existing products and brands, building a system of effective marketing in companies, as well as tells about new global marketing trends and cases.
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Stay tuned with us and mark your calendars with upcoming sessions:
Tuesday, November 3, 5:00 PM – Manager's talents and his role in conditions of uncertainty and total changes
Tuesday, November 17, 5:00 PM – Agile Strategy. How to strategize in conditions when tomorrow is already today?
Tuesday, December 1, 5:00 PM – Trends in organizational development
Tuesday, December 15, 5:00 PM – Art of developing the team through rethinking: how to think in a different way
