Determining the market price plays an important role for the product success. In each company, the final price decision is set by its own algorithm. Moreover, the responsibility for pricing is often blurred between the various functional units of a company - finance, sales, marketing, manufacturing, etc.
In particular, during the session we told about:
- What is the principle of marketing pricing?
- What is the impact of consumer value on price?
- What is the elasticity of demand on price?
- How to use the psychology of perception when pricing?
- How to account for the potential negative financial implications of marketing pricing decisions?
- What researches are used in pricing?
Speaker:
Oleksii Vynogradov, Vice president, MIM Business School. Author of more than 40 publications on marketing, headed marketing projects in companies Priocom, P5 Communications Inc., IDC. Graduate of Ross School of Business at the University of Michigan and International Management Teachers Academy programs.
