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Coca-Cola and Red Cross Have Initiated a Campaign to Support Blood Donation in Ukraine

#biz4good

Because of the COVID-19 pandemic and quarantine, there is shortage of donated blood in Ukrainian medical institutions. According to the data of Ministry of Health of Ukraine, during the quarantine the number of donors was halved. During this period, it is extremely important to support those who vitally need blood for surgery or treatment. Many people simply do not have time to wait for donated blood.

The Ukrainian Red Cross is constantly involved in donor programs and promotes free blood donation, as part of its statutory activities. In terms of quarantine, the Ukrainian Red Cross has organized an all-Ukrainian campaign: "A small drop of donated blood is equal to a great chance of life."  More than 400 Red Cross employees, volunteers and partners from all over Ukraine have already been involved.

Coca-Cola HBC Ukraine, as a long-term partner of the Ukrainian Red Cross, has joined a campaign to support blood donation. So, within a month, each of the 15,000 donors who come to the blood center in their city will receive a nice gift - a bottle of drink. The company provided products for 35 city blood centers in all regions of Ukraine.

Join us, because saving human life is the most valuable reward in the world!

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