In recent years, reputational attacks on businesses have increased significantly – from competitor-driven smear campaigns and pseudo-investigations to negative posts by dissutisfied customers and employees. Social media, bloggers, and online platforms pick up such content instantly, exploiting company names and sensational headlines. These incidents lead to the loss of clients, partners, and investments, while reputation recovery can cost millions.
Speakers:
- Oleksiy Koltok, Partner, Sayenko Kharenko (moderator)
- Dmytro Shahirmanov, Senior Associate, Sayenko Kharenko
- Zhanna Zayets, Senior Associate, Sayenko Kharenko
- Anastasiia Marushchak, Associate, Sayenko Kharenko
- Nataliia Obvintseva, Co-founder, Ideas&Strategy Communication Group
During this event, we'll share practical reputation protection tools, explore best practices and common challenges, and address the questions that matter most to businesses:
- Types of negative content and tailored response strategies depending on its nature
- How to respond to negative coverage in traditional media, non-media websites, social networks, and Telegram-based information attacks
- Opportunities under the EU Digital Services Act and how Ukrainian businesses can use them in practice
- Litigation strategies for reputation protection and key takeaways from recent court practice
Event details:
Date: 19 February 2026
Time: 10:00 AM – 12:00 PM
Venue: Senator Business Centre, 32/2 Kniaziv Ostrozkykh Street, Kyiv
Format: Business breakfast with networking and practical Q&A
Language: Ukrainian
Registration is required. Please use the link to secure your place: https://forms.gle/1o5Xhq8n19nh2UB67.
N.B.: Please note that the number of places is limited. The event will be of interest to business owners and top managers, heads of legal departments, as well as PR, GR and compliance departments responsible for managing the company's legal and reputational risks.
