The meeting was devoted to the topic “Communication during War: The State of Media in Ukraine and How Businesses Can Work with It.” The discussion focused on the latest research by the Lviv Media Forum, which for the first time provides a comprehensive analysis of the losses suffered by Ukrainian media as a result of Russia’s full-scale invasion. The study focuses on financial, material, and human resource challenges, as well as key needs for the industry’s recovery. Practical advice on how to collaborate effectively with the media under current circumstances was be discussed.
Agenda:
- Impact of the full-scale war on Ukrainian media: changes in newsroom operations, financial constraints, and staffing challenges
- Dependence on donors and its influence on editorial work and content
- Key needs of Ukraine’s media sector for recovery and sustainable development
- Building mutually beneficial relations between business and media beyond commercial projects
- Effective ways to pitch stories to journalists
Speakers:
- Olha Bilousenko, Head of Research at Lviv Media Forum
- Natalia Kucheryava, Senior Project Manager, Burson Ukraine
The meeting has been moderated by Anatoliy Khomenko, Chamber Media & Communication Committee Co-Chair, CEO, Burson Ukraine.
Contacts
