American University Kyiv is announcing upcoming course “Behavioral Economics During Wartime: Breaking Biases” with Volodymyr Vakhitov, Director of the Behavioral Science Institute and Associate Professor at American University Kyiv.
Since the start of the war, we have lived in a new reality that many of us refuse to accept.
We choose only to accept the news that coincides with our understanding of the world.
We make long-term plans as if we know when the war will end.
All our psychological biases work to maintain the illusion of "life as it was before the war."
Accepting change is one of the most important survival skills in war. In this course, you will:
- learn how to understand the decision-making process along with the physical limitations of the brain under conditions of tremendous uncertainty and stress;
- discover what role emotions play in the perception of enemy propaganda and news from the front;
- learn why the same information affects very similar people differently;
- look at facts from different angles, and make decisions depending on these frames;
- study the basics of mental accounting and understand how it affects a person’s desire to contribute to the front and volunteer;
- understand why and how we make such decisions, and whether it is possible to learn to be more effective and self-aware.
This course is designed for:
- HR Managers & Department heads who want to understand the reasons for changing behavior and motivation of their teams
- Marketing, Researchers & Consumer insights managers who aim to capture rapidly changing consumers' needs & wants
- Business owners, Sales & Business development managers who want to master the decision-making process and find new strategies through difficulties or crises
- Driven individuals & proactive organizers who want to make plans and decisions rationally and equip themselves with the skills necessary to process variables from all angles
Start of the course: November 29, 2022
Duration: 4 weeks of 2 lessons per week, cost – $290.
Language of Instruction: Ukrainian
Corse fee: $290
Members of American Chamber of Commerce receive 10% discount for the course with the promocode – CHAMBER.
Please register for the course at the link: https://auk.edu.ua/en/behavioral-economics-during-wartime-breaking-biases/
