In response to evolving marketing trends, Microsoft has been actively developing the Real-time Marketing module since 2021, gradually preparing it as a replacement for the original Outbound Marketing module.
On August 13, 2024 Microsoft has officially announced the shutdown date for the Outbound Marketing module as a part of a transition timeline (see https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/transition-overview).
Transition Timeline:
- Starting from August 2023, new users have access only to the Real-time Journeys module by default. Deploying Outbound Marketing required additional contact with Microsoft support.
- December 2, 2024 - social media posting and LinkedIn lead generation capabilities will be removed.
- June 30, 2025, the Outbound Marketing module will be removed. Existing users must migrate their processes from Outbound Marketing to Real-time Journeys before the transition deadline.
For detailed guidance on preparing for this transition, refer to my article: ‘From Outbound Marketing to Real-time Journeys: How to Get Prepared for the Transition?’ on LinkedIn.
If you have any questions about renewing licenses or migrating business processes from Outbound Marketing to the modern version of the solution - Real-time Journeys, please contact us by phone: +38 044 4902220, or by email: info@innoware.com.
