Projects and sales today fail for two reasons:
- you solve a problem that is at the client
- The problem you are solving does not exist for the client
To avoid the trap of merging time, budget and human resources, you should change the company's focus on customer centrism. The focus on which is reduced to a simple, at first glance, the formula: if you realize wishes and motives of customer behavior = you’ve got a profit.
But all the complexity in the true sense of wish is the ultimate goal of the client.
What do clients expect from you? They want to become a better version of themselves with your brand. They are aimed to the upgrade of his appearance, health, skills, lifestyle. Your task is to make clients attractive and effective… for their own clients – his environment, his leaders, employees, colleagues, friends.
By the way, world leaders are successfully practicing this model of interaction-transformation.
- Netflix doesn't just make movies – it makes movies together with the viewer. The director lives in each of us
- Starbucks doesn't just sell coffee, it develops coffee gourmands who know how to appreciate new ingredient integrations
- Spotify creates a way to improve yourself with music. The company finds music for running, fitness, yoga – music as a way to prosper
- Farfetch does not just sell fashionable clothes – the brand creates a stylish image for you, which makes you a particularly attractive person. He becomes your personal stylist
How to set up customer-centricity is the main topic of the Customer Experience Management conference: customer-centric code, which will take place on September 17, in a hybrid format – in Kyiv and online (YouTube).
During one day of the business event:
- you will learn about modern models of customer-centeredness in various fields on practical cases and examples of experts; customer-centric approach
- get best practices for building and adapting CX strategies and identify points of qualitative change in the company
- map CX development for 2021-2022 to avoid strategic mistakes and implement breakthroughs competitive CX models and create a temporary monopoly in the minds of loyal customers
You can join the business event offline or online at: https://kagroup.ua/cem
Use a promocode ACC10 to get a 10% discount.
To speed up the transition to customer-centric, join com and colleagues from different departments. For team participation in the event, we provide a registration format of 3 + 1, when the fourth for the purchase of three tickets – a bonus.
Sign up for Customer Experience Management – start transforming your customer experience right now.
