Vyshyvanka is more than a traditional embroidered shirt. It is a cultural code of the Ukrainian nation – a symbol of resilience, unity, and identity. We began with an inspiring story about the global movement behind Vyshyvanka Day, and moved into a powerful case study of how OTP Bank and Blagomay Foundation have joined forces in previous years to collect embroidered shirts for children from vulnerable groups.
Participants had an opportunity to explore how tradition, culture, and corporate responsibility can create lasting impact.
Moderator:
Kateryna Yurchenko
Corporate Responsibility & Sustainability Manager
Deloitte Ukraine
Speakers:
Kira Syrotenko
Chairman of the Board
Blagomay Foundation
Lesia Syrota
Head of Retail Sales Department, OTP Bank | Board Member, OTP Pension | Team Lead, "OTP Bank helps Ukraine"
Lesia Voroniuk
Founder
World Vyshyvanka Day
Contacts
