Coca-Cola and Osvitoria announced national roll-out of Development Program for Disadvantaged Youth
Coca-Cola Beverages Ukraine and social organization Osvitoria announced Disadvantaged Youth Development Program roll-out on the national level. During 2016/2017 academic year, the program will be implemented in 5 regions on Ukraine – Donetsk, Vinnytsya, Kigrovograd, Lviv and Zakarpattya.
The Program was launched last year when in the center of social rehabilitation “Emerald City” in Svyatohirsk town (Donetsk region) there was introduced the educational project iLearn designed for system-based preparation of 11-grade students for successful passing Standardised External Testing (SET). Online courses iLearn correspond SET curricula and contain video lectures, computer testing, self-tuition content, webinars and lectures by college teachers. iLearn program allowed to increase substantially the number of graduates who entered technical schools and universities or colleges – 52% of the program participants have become students today.
In 2016, Coca-Cola Beverages Ukraine equipped 8 computer classes at boarding schools which joined the program and provided graduates with technical facilities for preparation to the examinations. In the first stage, social organization Osvitoria plans to cover 5 orphanages with iLearn courses.
“Coca-Cola in Ukraine is consistently implementing the strategy of socially disadvantaged youth support. This project is aimed to create conditions for future graduates of boarding schools and orphanages to get better education and good jobs. We set out an ambitious goal — to help 25 thousand disadvantaged guys and girls to inspire a better future,” said Andriy Bublyk, Public Affairs and Communication Manager Coca-Cola HBC in Ukraine and Moldova.
Employing a comprehensive approach, the initiators made an effort to motivate young people and help them complete the educational process easier. First, the graduates receive all necessary information about SET, admission requirements of various colleges, spread of qualifications and market demand on various occupations. Prior to start studying, the graduates pass the tests to identify personal skills and decide the future professional area. Personal consultation with a psychologist and motivation trainings are integrated into the program as well.
“We work with youth who have less chances, offer opportunities and provide those who are willing to study with practical tools. In cooperation with partners and boarding school authorities we help talented students of boarding schools, orphanages and needy families to gain academic knowledge for successful passing SET and entry into colleges with state-funded education,” says Zoya Lytvyn, Head of social organization Osvitoria.