During the Workshop participants learned about:
- What is Influencer Marketing and what problems does it solve?
- Word-of-Mouth (WOM) marketing projects: client feedback
- Celebrity marketing
- Special project cases with influencers
- Andriy Vdovychenko, General Manager, Burda-Ukraine
- Anna Galayko, Head of Digital Sales & Influencer Marketing, Burda-Ukraine
- Diana Donskaya, Senior Project Manager on Influencer Marketing, Burda-Ukraine