Sales & Marketing Effectiveness Open Discussion

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The event was organized jointly with Chamber Member Company AC Nielsen Ukraine.




Participants joined the session during which we shared best practices on sales & marketing effectiveness from the region, insightful case studies from the Ukrainian market and at the same time provided a platform to share views about the opportunities and challenges of the market with other senior executives.

Agenda:

10:30 AM – 10:45 AM – Vaios Dimoragas, AC Nielsen Ukraine Market Leader, welcoming speech and Ukrainian market overview
10:45 AM – 11:10 AM – Alexandru Zudor, Sales & Marketing Effectiveness Leader, Nielsen East Europe, "Introduction of Sales Effectiveness"
11:10 AM – 11:25 AM – Q&A session
11:25 AM – 11:55 AM – Yuriy Lischuk, Retail Services Director, AC Nielsen Ukraine, "Retail Market Trends"
11:55 AM – 12:10 PM – Q&A session
12:10 PM – 12:40 PM – Lunch break
12:40 PM – 1:10 PM – Oleg Svyrydov, Advanced Analytical Consultancy Leader, Nielsen Ukraine, Belarus, Kazakhstan, Baltics, "Promo & Media – Spends or Investments?"
1:10 PM – 1:25 PM – Q&A session
1:25 PM – 1:45 PM – Olga Ivanko, Sales Effectiveness Client Business Partner, Nielsen Ukraine, Belarus, "Strategy is Good – Execution is Better"
1:45 PM – 2:00 PM – Q&A session

 

Please follow the link to get the detailed agenda.

 

The event was organized jointly with: