Healthcare Marketing HUB Session


Event was organized joinly with Member Company IQVIA and was devoted to discussion of the global consumer health market.


  • Global Consumer Health Market Development: growth of regions, categories, and players
  • Specific market growth dynamics & drivers in Europe, in particular Central Eastern Europe
  • Channel Evolution in the international consumer health market
  • Dynamics of market's mail orders and impacts of possible liberalization on the market
  • Discussion about the local impact of the global consumer health market in Ukraine


Our key speaker: Gerhard G. Müller, Head of Consumer Health in Russia & the CIS at IQVIA.

About the speaker: Müller has over 20 years' experience with consumer health marketing, sales strategy, and operations in Germany, the UK and across Europe. He is well connected to local and international consumer health industry players and teams. He has previously worked as the principal of IQVIA Germany and the director of business development at a local German consultancy, and held local sales & marketing roles at IMS Health. He also worked four years at an Organon Division (now MSD) as a product manager and the head of market research.

Areas of expertise:

  • The global and European consumer health market landscape
  • International business development (categories, regions etc.)
  • Resource optimization for field force and marketing, including marketing mix modelling and target group identification & selection